In the past five years, the scale of the domestic dental medical service market exceeded 100 billion yuan, with an annual growth rate of 12.4%, of which 25% of the money was spent on orthopedics.

Orthodontics has become the fastest growing segment in the entire dental industry because of its correlation with appearance.

Who is in orthodontics

Back 20 years ago, orthodontics was still a project mainly for teenagers. When I was a child, I also wore braces, mainly because my teeth were skewed, which is really not very good-looking. The main purpose of wearing braces and doing orthodontics is to make the teeth line up more neatly.

But today is different. Nowadays, most of the orthodontic patients are adults. The home of braces, one of the most popular orthodontics forums in China, currently has about 10 million registered members.

According to its founder, 31% of users are between 18 and 25 years old, and 55% are between 26 and 35 years old. In other words, nearly 90% of the population on the entire platform is between 18 and 35 years old.

According to Ruitai Dental, a private dental hospital, among the patients who go to its hospital for orthodontics, people aged 20-30 have become the main force, accounting for 39% of the total, followed by those under 20, accounting for 34%.

In fact, the incidence of malocclusion among Chinese is really high. In 2017, in the national oral health epidemiological survey conducted by the National Health and Family Planning Commission every 10 years, the incidence of malocclusion was included in the statistics for the first time. The incidence of malocclusion in China was as high as 74%, and the corresponding number of patients with malocclusion was in 1.036 billion people.

However, the motivation for people to actively correct their teeth is no longer just to arrange their teeth neatly.

Adults, especially young people, pay attention to orthodontics because of the "beauty" effect it brings.

After orthodontic treatment, a person's facial shape will be improved, especially the front and side of the lower third of the face, such as side face, apple muscle, chin line, etc. will be different than before.

Some people do orthodontics just to be able to "smile out eight teeth."

And you may not know that there is a theoretical basis for laughing eight teeth.

After a lot of data analysis in medicine, it is found that the most ideal laugh line should be the incisors and gingival papilla that reveal 75% to 100% of the maxillary anterior teeth when they laugh (the gingival papilla is the gum that fills the gap between the teeth and the teeth). ), it is called the median laugh line; if the front teeth show less than 75% when you laugh, it is a low laugh line, which tends to give the impression that the smile is not big enough and the smile is not bright enough; all the front teeth are exposed and the gums above 2 mm are exposed At that time, the laugh line will appear too high and look unattractive.

Therefore, the purpose of many people to straighten their teeth is to create a "smile curve."

In today’s anxious face value, I believe many people have heard "white ugliness cover all ugliness, mouth ruining everything", "white teeth are three-pointed pretty, beautiful teeth first", "the upper half of the face determines the beauty, the lower half "A face is determined to be ugly" and other jokes.

Now that short video transmission has become a mainstream communication channel, orthodontic doctors only need to compare the photos of patients before and after orthodontics. There are pictures and the truth, which can naturally attract the attention of a large number of people who want to be more beautiful.

With attention, there is traffic, and with traffic, there is business.

The business of beauty is getting bigger and bigger

Twenty years ago, the dentistry department of public hospitals, or dental hospitals, used steel braces mainly for patients who wanted to straighten their teeth. I believe that many people who have corrected their teeth have heard of the nicknames "Gangya Girl" and "Gangya Brother".

In the dental orthodontics market, the first to eat crabs was the inventor of invisible braces, established in 1997, Aiqi Technology (NASDAQ: ALGN). The invisible brand of Aiqi once became synonymous with invisible braces in China. Insimei entered the Chinese market in 2011, and from 2013 to 2017, the compound annual growth rate of Aichi's revenue in China reached 102%.

The invention of invisible braces made people no longer worry about ugly steel braces. It also allows more adults to be tempted to correct teeth. They do not need to "tell the world" that they are correcting their teeth, and they can truly "secretly" become beautiful.

In 2013, domestic dental medical institutions began their crazy expansion journey. In Beijing alone, three or four thousand private dental clinics were added.

In 2014, Legend Holdings invested 1 billion yuan in the chain of private dental brand Bybo Dental, which caused a lot of response in the industry.

In 2019, Qiming Ventures, after investing in Riel Dental, jointly led the funding of several hundred million yuan in Series A financing of Saide Sunshine.

In addition, according to the research report of Anxin Securities, the order volume of orthodontics projects in 2019 increased by 75% year-on-year. In 2020, the invisible orthodontic brand "Weishimei" received an angel round of financing of 10 million yuan; Tong Biological" received tens of millions of yuan in B+ round financing; dental medical device developer "Langcheng Medical" received tens of millions of yuan in B+ round financing. In June 2021, Time Angel, the leading invisible orthodontic brand in China, is expected to be officially listed on the Hong Kong stock market.

So many companies, institutions, and investors flocked here because they smelled the smell of money.

First of all, the orthodontic market is indeed very large.

According to the report of Intellectual Property Consulting, the retail sales revenue of the global orthodontic market has increased from US$39.9 billion in 2015 to US$59.4 billion in 2020, with a compound annual growth rate of 8.3%, which is mainly derived from China, the United States, and the United States. The orthodontic market in European countries and other Asia-Pacific regions is growing rapidly.

Among them, the Chinese orthodontic market increased from US$3.4 billion in 2015 to US$7.9 billion in 2020 with a compound annual growth rate of 18.1%, and is expected to increase to 296 in 2030 with a compound annual growth rate of 14.2%. One hundred million U.S. dollars.

In addition, the number of orthodontic cases in China has increased from 1.6 million in 2015 to 3.1 million in 2020 at a compound annual growth rate of 18.1%, and is expected to increase to 9.5 million in 2030 at a compound annual growth rate of 12%. example.